100 years of party fashion in 3 minutes - Levante-EMV

  • By:karen-millen



Are you ready for a trip back in time?


With the end of World War I, daily life and fashion changed completely. Smoking and drinking in public, dancing close together, short hair, makeup, as well as different styles of clothing were then acceptable.

They are known as the “hot” 20s or the “flapper” era, a term used to describe those fashionable young American women in short, flowing, straight-cut dresses. In 1927 these dresses reached below the knee, so that part of it could be seen when dancing the Charleston.


At the end of the Great Depression in 1929, the fashion world moved toward simpler lines as a reflection of the simple lives of the population. In the 1930s, women's lives were hectic, so simple garments gave them greater freedom of movement. For their part, the most luxurious garments were kept for the night.

Part of the fashion inspiration was influenced by the Hollywood stars of the day. Some pieces typical of the 30s were shoulder pads, balloon sleeves, large collars and garments fitted at the waist, accentuating the hourglass figure.

The eyebrows were plucked and defined like those of movie stars Jean Harlowe or Greta Garbo, which were combined with red lipstick, black mascara and eye shadow. The waves were essential to complete the look of the time.


100 Years of Party Fashion in 3 minutes - Levante-EMV

Shoulder pads, narrow hips, below-the-knee skirts, and tailored suits were the fashion sensation of the day. In 1947, World War II had ended and it was then that Christian Dior introduced the “New Look”, a style that consisted of rounded shoulders, a curvaceous chest, a defined waist and balloon and flared skirts. Pioneers were also Bonnie Cashin, who incorporated boots into the fashion of the time, and Anne Klein, who launched a collection of women's sportswear that was quite a revolution.


Marilyn Monroe, the great sex symbol of the time, made her pin-up style dresses and her generous curves fashionable, while the most extravagant touch was given by the famous Broadway musical My Fair Lady.

The pin-up style had its heyday in the 1950s with prints and cuts intended to enhance and accentuate the sensuality of the female silhouette.


In the 60s the whole world was experiencing a revolution, as was fashion, which was influenced by the hippie movement and the London mods. In fact, for the first time it was London and not Paris that was the city of fashion.

Opening the first Bazaar store on King's Road, Mary Quant created the mid-'60s look: shift dress and miniskirt paired with tights and boots. Other garments from the period that we cannot forget are baby doll dresses fitted at the waist and with round necks, shorts, culottes and dyed T-shirts.

But the '60s would be nothing without its style icons. Jackie Kennedy became the first lady to set trends with her style, while Audrey Hepburn rose to fame with her role in Breakfast at Tiffany's. And what about the “pixie look” of Twiggy, the most famous model at the time? Of course, we cannot forget the sexy Brigitte Bardot who popularized the Bardot neckline, which revealed her shoulders, the bikini and the "sauercroute" hairstyle, a bouffant bouffant bouffant.


The 70s will always be remembered as a decade of political and social changes, very marked by culture and aesthetics, both influenced by the hippie movement and the rise of disco music (remember "Saturday Night Fever" ?). The fashion of the 70s marked a before and after in trends with more risky proposals, a reflection of women's liberation. Psychedelic prints, flared pants and platforms were all the rage and were often paired with small bags.

During the decade, it was also common to see Indian-inspired flowing maxi skirts, as well as sparkly jumpsuits on the dance floor, natural hairdos with colorful bandanas. Also, every woman dreamed of having the perfect Farrah Fawcett curls.


It was the decade of Michael Jackson, Prince, Flashdance and Princess Diana. Whoever says “less is more” is that they did not live in the 80s, a time full of color and extravagance. Eighties fashion mixed shoulder pads, sequins, leggings and leg warmers, large accessories such as belts and bracelets, and combed hair. The lines between menswear and womenswear were minimal, as many of the big trends of the time were unisex. Great examples were brands like Converse and Wayfarer.


The '90s was a time loved and hated in equal measure, when Levi's crop tops, turtlenecks, and high-waisted jeans were a force to be reckoned with. Do you remember "Baywatch" or "Feeling of Life"? Well, the mix of prints and platforms were also a hit in the 90s.


Low-rise skinny jeans were the fashion star of the millennium. And how can we forget about Uggs boots? This shoe of Australian origin became the favorite of characters like Oprah Winfrey. At night, the women wore metallic colors, such as gold or silver, as well as shiny fabrics.


It may be too soon to talk about the fashion of the current decade, but if there is one thing that we are clear about, it is that it will be immortalized on social networks and in selfies. In the technological age in which we live, nothing will be forgotten.

100 years of party fashion in 3 minutes - Levante-EMV
  • 311
  • how to combine your swag clothes

Related Articles