Singer Machine Gun Kelly launches nail polish brand

Machine Gun Kelly has his own unique style. And he's one of the few male singers, along with Harry Styles, to have sported nail polish both on the red carpet and in everyday life. Inspired by his passion for style, the rapper launched his own line of nail polishes.

UN/DN LAQR brand is a genderless line of nail polishes. According to a statement, Machine Gun Kelly was “inspired to create his own nail polish collection, one that does not conform to the age and gender norms set by traditional nail brands and fully embraces self-expression and creativity.” without obligation".

In the statement, Machine Gun Kelly shared why he decided to break into the nail industry. “I don't like to limit myself to clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression: I can express myself in one way today and do it again tomorrow with something different, ”said the artist.

“When I do my nails, I'm the one thinking and making a statement. For me, enamel is not just a color, it is an intention. Every color has a purpose.”

The launch colors were not selected based on popular trends, but instead colors that are timeless and beloved. The line features 10 shades including neutrals, soft pastels, splashes of color, and top layers.

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You can buy the polishes individually ($18) or choose between eight sets ($52) or three kits that include brushes ($86).

Individual nail polishes: Sandstorm (bronze), Blank Canvas (white), Writer's Block (grey), Slippery When Wet (light pink), Bad Tendencies (blue), Vertigo (purple), 25 to Life (orange), Party Favor (pink), Mary Jane (green), Depressionist (black), Nothing (Matte)rs Top Coat, High Gloss (Top Coat/Base).

Machine Gun Kelly's main inspiration behind UN/DN is none other than the Greek god of love, Cupid. He is obsessed with all art, and creating this brand of nail polish is also an art project for him.

The shades were made keeping in mind the fact that people can wear them throughout the year and not just for a specific occasion.

It is a brand of unisex nail polishes. In collaboration with Unlisted Brand Lab, Machine Gun Kelly launched their brand today, i.e. December 2, 2021, which you can view at: www.undnlaqr.com.