The sales in physical stores and 'online' stores are back, this time coinciding with the official start of summer. A time of sales still weighed down by the SARS-CoV-2 coronavirus pandemic will be followed by a summer sales season that in 2021 counts, according to the estimate made 'a priori' by the Spanish Confederation of Commerce (CEC), with possibilities of reactivating the volume of sales to a greater extent compared to the 2020 campaign. However, this improvement is expected to be "slight" and that purchases with consumer discounts are still far from the figures that were registered before of the emergence of covid-19, in line with what the EFE agency reports.
The summer sales this season, which could also be favored by the general relaxation of restrictions in Spain despite the fact that the mask and social distance will continue to be essential requirements indoors until further notice, have not waited for the month of July and they have advanced to these last days of June, both in retail and in the large clothing and footwear chains, the sector in which discounts triumph with force when the good weather arrives. Even so, for almost 10 years now, there is no specific date for the sales to start at the same time throughout the territory due to the liberalization of discounts that was approved in 2012 with Royal Decree-Law 20/2012, in which includes the possibility for each merchant to decide based on their own criteria the commercial period that most interests them and also freely choose the duration of the discounts.
In this sense, although traditionally many reserved until July 1 to hang the 'sale' sign in their windows, today it is customary to set summer discounts in advance in the calendar to extend the sales season. Thus, the large stores and warehouses in the country have opted for two types of strategy: start the summer sales as early as possible or set the starting gun for the discounts for this Thursday, June 24 or Friday, the 25th, programming in advance of other types of offers that have served as an advance payment for the actual sales.
El Corte Inglés opens its sales this June 25, as well as Zara has hung its discount poster in a physical store
The scenario chosen by El Corte Inglés, for example, has been the second. As has been seen on its website, from June 17 to 24, products from a selection of brands were on sale, including fashion and shoe collections, with discounts of up to 40%. After that week of bargains, department stores have opened the summer sales ban from this Friday, June 25, until August 31. For their part, the fashion stores of the Tendam group, including Cortefiel, Springfield or Women Secret, among other brands, have already had summer discounts of up to 70% for two weeks, having started between the 9th and 10th of June with the 2021 sales in the physical store and on its web pages. These businesses will also endure falling prices until the end of August, just as they will also resist until that date at H&M, where the sales began this Monday and will end on August 21.
Mango already promotes its discounts, both on its website and in its stores. The same happens with Parfois, which warns consumers that their discounts will last until the last day of August, that is, until the 31st. At Sfera, the discounts will end much earlier, specifically on August 16; while Pimkie is already promoting his second sales with products at 70%.
The brands of the Inditex group, that is, Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe, have joined the sales season this week, although their discount campaigns, both on internet platforms and in stores, have begun distributed between Tuesday, June 22, and Thursday, the 24th. In fact, those who are customers of Massimo Dutti were able to verify, by visiting their page, that the sales in this store began before any other store in the group on its online platform at 10:00 p.m. this Tuesday. In physical commerce, the discounts started this Wednesday, June 23.
Zara has already revealed the dates to take into account to get garments in its stores at a discount. The sales first came to their 'app' from 9:00 p.m. on June 24, for an hour later to have discounts available on the Zara website. To save money in the physical store, consumers have had to wait until this Friday, although they will have plenty of time to go through the Zara stores, since their sales will close on August 31.
For its part, Pull&Bear kicked off the sales this Thursday, at 6:00 p.m. on the app and at 8:00 p.m. on the web, and will maintain the discounts until August 24. On that same start date, Bershka and Stradivarius joined the 'online' discounts, and the latter hung the sales poster in a physical store this Friday, June 25. In Uterqüe, the sales started 'online' at different times and will end on August 29.