Fashion changes the plan to adapt to new habits

The fashion sector had to adapt to a very adverse environment during the toughest months of pandemic.Closed stores, many people working in Pajama and the absence of life and social events have touched the foundations of one of the most successful business models worldwide, that of the great textile distribution.But the large groups have managed to react and have opted for new product and business roads, ranging from even more online sale to launch new product ranges, sometimes invading sectors and niches until recently oblivious.

Home Sweet Home

The house is now the center of the world and the new golden egg chicken.Therefore, signatures like Mango or Uniqlo have taken their first steps in that line.The Catalan firm today launches its first home collection, which includes bedding, towels, candles, cushions and a homewear line to sleep and be at home.For its part, the Japanese house has launched a new line of bedding with its popular Airism fabric, a technical fabric that offers maximum perspiration and was present in underwear, sportswear and now also in a collection of masks.Uniqlo has also expanded the range of pajamas and home clothes, with a prominent place in its stores.

All to run

If the heels seem like a relic of the past and have lost the battle with sports, the comfort of sports garments is imposed on clothing."Customers asked us for more comfortable garments and we have expanded the range of clothing with technical fabrics and broadThe new Uniqlo opening in the machinist.For its part, Zara launched last September the new New Comfort line, in which cotton sweatshirts and lymps are the queens.Mango also launched his second Activewear collection a few weeks ago, after a first foray around last summer.

Goodbye to the limits

While the Women’s Secret lingerie chain signs agreements with independent brands such as MR.Boho (sunglasses) or Mamalicous (Moda Premamá), Oysho becomes an academy of yoga and online meditation courses with millions of followers worldwide.On the website of Zara Home you can find delicious recipes of healthy food and massimo Dutti launches a new line of perfumes and cosmetics.The big chains of the distribution break barriers and dare to innovate more than ever.