Fashion Nova has more than 12 million followers on Instagram

Social networks have become an essential marketing strategy for brands. The vast majority have their own profiles on Facebook, Twitter and Instagram, but if there is a brand that has achieved resounding success thanks to the photography social network, it is Fashion Nova.

With more than 12.7 million followers on Instagram, Fashion Nova has become the most viral fashion brand on social media. In 2006 he opened his first store in Los Angeles, but it was not until 2013 that he decided to open his website. In order to publicize its online site, Richard Saghian, CEO of the brand, explained to OMR that he decided to base his marketing strategy exclusively on Instagram.

In this sense, Saghian decided to trust the biggest stars of the social network, the influencers, to promote his clothing line on a global scale. American rapper Cardi B. was the first of these figures to start working side by side with the fashion brand. Currently, the singer receives $20,000 every month for mentioning the brand on her social media profiles. Additionally, she has named Fashion Nova in her millions of songs and is designing her own collection for the brand.

Today Fashion Nova works with more than 3,000 influencers on social networks. Some of them are figures recognized throughout the world, such as Kylie Jenner, Amber Rose, Kourtney Kardashian and Nicki Minaj. The fashion firm has not wanted to specify how much it pays these influencers.

They learn to ignore craft problems rather than learn how to solve them. Psychologically, they do not develop a for… https://t.co/zVNdSDIONO

— Africa Ukoh Thu Oct 29 14:29:10 +0000 2020

In turn, the brand collaborates with some micro-influencers and even with its own clients. In the first case, he usually pays them with free articles in exchange for a post on social networks. In the second case, it promises its consumers to post their photos on Fashion Nova's Instagram profile. "Everyone wants to be famous on social media. We get about 1,000 direct messages every day from people who want to work with us,” says Saghian.

Fashion Nova not only takes advantage of Instagram stars to publicize their clothes, it also makes use of all the tools that the social network makes available. For example, thanks to IGTV, Instagram's new video format, the fashion brand shows its fans what happens behind the scenes when they take a photo shoot. Also, it launches a new post on your profile every 30 minutes.

According to the CEO of Fashion Nova, every month his website receives millions of visits thanks to his social media strategies and the more than 600 items he launches every week on his website.

Now his new challenge is to achieve the same success with his two new firms «Fashion Nova Curve» and «Fashion Nova Menswear». At the moment, the first already has almost two million followers on Instagram and the second with 766,000.