Mayoral enters adult fashion with the purchase of the Boston Men's firm and that of a woman Hug & Clau Málaga boasts of business fabric

Mayoral, compañía dedicada a la moda infantil y que este año celebra su 80 aniversario, diversifica y refuerza su portafolio con la adquisición de Boston, enfocada en el sector masculino, y una participación mayoritaria de Hug & Clau, centrada en el femenino, para expandir sus operaciones a otros sectores de la industria de la moda, según ha informado la enseña en un comunicado.

Specifically, it teaches it, dedicated to the design, manufacture, marketing and distribution of children's fashion in more than 100 countries, it promotes its growth with its entry into the segment of male and female fashion with these acquisitions.

In this way, Mayoral has acquired the Male Boston firm, founded in 1945 by the designer Daniel Arteaga, which began selling gentleman garments, such as shirts and costumes, made by hand.In 2019 he billed 7.9 million euros.

Por su parte, Hug & Clau nació en 2013 de la mano de los hermanos Carolina y Sancho García, con el objetivo de crear una firma de moda para mujer que apostara por el bienestar y el crecimiento personal. La enseña cerró 2019 con una facturación de 5,4 millones de euros.

En la actualidad, Boston cuenta con una plataforma de venta 'online' que comercializa sus prendas y accesorios y está presente en ocho ciudades españolas con 19 puntos de venta. A su vez, Hug & Clau dispone de tienda 'online' nacional, así como 9 tiendas físicas en España.

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— Jean-Simon Mon May 17 18:02:52 +0000 2021

Mayoral has specified that to accelerate the development of these firms will focus on the repositioning of their brands through the redefinition of collections, image, store concept and digital presence.The acceleration and geographical expansion will be marked by a multichannel strategy aimed at the woman and the man of the new generations.

For its part, Mayoral has 275 stores and more than 10,000 clients distributed throughout the world.It also develops its online sale in 20 European markets plus the United States and Mexico and estimates to invoice 320 million euros in 2021.

The teaching has indicated that the three signatures have "much in common", since they were born as family businesses.These origins feel the foundations of their philosophy as companies in which effort, teamwork and the search for excellence perform a determining role and guide the steps towards the future.

De esta forma, la sinergia empresarial entre Mayoral, Boston y Hug & Clau contribuirá a alcanzar su máximo potencial y compartirán sedes en Madrid y en Málaga en las instalaciones que la marca de moda infantil dispone en la capital andaluza. El proyecto será liderado por un equipo formado por directivos de las tres empresas.