Diana y Paloma González Brandariz, de Sada, crean una marca de ropa sostenible. EDUARDO PEREZ
Sisters Diana and Paloma González Brandariz combine their work with the creation of a brand of clothing
31 may 2021 . Actualizado a las 05:00 h.
Una trabaja como abogada fiscalista en Madrid. La otra cursa un máster en Márketing Digital mientras trabaja para una cervecera en la parte online de la empresa. Estas dos hermanas de Sada, Diana y Paloma González Brandariz, comenzaron a alumbrar un nuevo proyecto profesional mientras descubrían los rincones de la capital estonia. «Estando las dos de viaje en Tallin, nos hablaron de que los reclusos de una prisión de Estonia fabricaban prendas sostenibles. Además, destinaban parte de sus beneficios a gente sin hogar y huérfanos de la ciudad de Tallin. Nos encantó la idea: moda, sostenibilidad y solidaridad unidas; de ahí surgió la idea de Aivo Shop», explica Paloma.
Your perspective on what fashion consumption should look like completely changed. "sustainability is an important factor in our society today. What some describe as transient fashion or a mere marketing campaign is actually a necessity. My sister and I bet on sustainable clothing, that is to say, the one that wears organic and natural tissues, thus obtaining a more lasting garment. It is the so-called slow fashion, a current that bets on the quality of the fabric, "Diana says.
With this philosophy, both sisters started their new company in full confinement. "we had plenty of time to think and develop the idea. Diana was teleworking, while I was finishing my studies, "says Paloma.
©Copyright the voice of Galicia S.A. Polígono de Sabón, Arteixo, A Coruña (Spain) registered in the Commercial Register of A Coruña in volume 2438 of the Archive, General Section, at pages 91 et seq., sheet C-2141. CIF: A-15000649.
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