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"20,000 of you must also really like Zara." With these words, fashion editors Lauren Eggertsen and Mimi Postigo celebrated the success of the fledgling community they had just created on Instagram around their love of clothes. Seriously, the woman who knows the most about Zara in the world is @Carmeron and then, them. So addicted to Inditex that they had to open an account to tell about it back in 2017, the main purpose of that profile was to share their findings. Like that kimono that the two, like so many other co-workers, had bought in a different color. Finito, with contrasting trim, served as a gown and wrap dress, so no one was surprised that it became one of the brand's great milestones.
See 12 photosThe 12 trends from Zara, Mango and H&M that girls with size XL will buy
In fact, the following year, another kimono, this time in sky blue, rose to the podium of the firm's historical best sellers. It may not have been as popular as the yellow jacket or the polka dot dress, but it was also everywhere. Since then, each season, there is a gown-dress that sweeps the collectors who dress best and know the most about Zara. Amancio knows them well enough to vary the formula for success a bit and thus update the design without losing its essence. Namely, a very light multiposition dress with a shiny effect and a print with oriental motifs. Crossed is a wrap dress and open a long kimono to wear short dresses in autumn, for example, or closed over a basic T-shirt and jeans.
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