The new fashion board: the digital giants Shein, Asos and Zalando make the weakened empire of Inditex and H&M after the 'Zarpazo' of the Pandemia

Un nuevo paisaje en la industria de la moda parece inminente: durante décadas el mercado estaba liderado por Inditex y H&M, sin embargo nuevos gigantes digitales como Shein, Asos o Zalando han comenzado a reclamar su hueco y por ende, a tambalear los cimientos del sector.

As analyzes the specialized portal Fashes, the 2 mature markets for fashion, the United States and Europe, these digital players begin to scratch market share.

All this occurs with the sector trying to replay after the Zarpazo del Covid-19 in its accounts.According to Euromonitor, the world fashion business ended the 2020 year with a 17.3% drop compared to 2019, going back to 1.27 billion euros.

If the forecast is maintained, the sector will reverse the situation with a growth of 13.5%, to 1.44 billion euros.But despite this, the figure remains far from the volume of 2019 (1.53 billion dollars).

Shein, the Chinese giant who tense the sector

This new scenario is a new protagonist: Shein.Its market share in the United States has gone from 7% in January 2020 to 28% in July this year, according to Morgan Stanley data.

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His billing data, as a good part of everything that surrounds the company, are a mystery.Of course, local media estimate that in 2020 the company registered a business figure of more than 63.500 million yuan (9.715.7 million euros), twice what entered the previous year.

The energy crisis in China already takes an invoice to Inditex, Mango and Tendam: experts anticipate a rise in prices and margins reduced to Christmas doors

Sin un parque de tiendas físicas y basando su modelo de negocio en el canal online, la cifra ya supera con creces lo que generaron a través de la venta digital Inditex y H&M: 6.612 million scored the Galician giant and 5.172, meanwhile, the Swedish.

Las horas bajas de los reyes: Inditex y H&M

El número 1 del sector antes de la irrupción del COVID-19 era H&M y su camino, sin embargo, ha sido contrario al de Shein: si en enero de 2020 tenía una cuota del 26% (más que los dos siguientes juntos), ahora apenas llega al 20%.

Zara, Inditex's flagship, has endured the ram better and has gone from 10% to 9%.However, another of the kings of ultra -grape fashion is closely followed: fashion nova, with 8%.The list ends with asos, growing 3%, and Boohoo, 2%.

De forma histórica, Gap, Inditex y H&M llevan, y en distinto orden, casi 2 décadas ocupando los 3 primeros puestos en la industria en Estados Unidos.

Si se atiende a Europa, los grandes retailers tradicionales conservan todavía las 3 primeras posiciones del ránking, pero en la cuarta aparece Zalando, con un 1,8%, por encima de la histórica C&A, con un 1,6%.

De esta forma, el marketplace alemán tiene por delante a Zara, con una cuota del 5%; H&M, con un 4,1%, y Primark, que mantiene un 2,4% de cuota en el sector de la ropa y el calzado en Europa pese a no disponer de venta online.