Fundada en 2015 por Beatriz Nicolás, el espacio multimarca Beni Room tiene como misión principal ofrecer una selección exclusiva de moda y apoyar a nuevos diseñadores y artesanos impulsando sus colecciones en el mercado español.
The store, which offers the latest trends of contemporary signatures that in Spain can only be found in this store, brings together the best pieces of French, Italian, Dutch and British brands.And it also has proposals from Colombian, Peruvian, Ecuadorian and Australian firms for a portfolio as complete as possible that, in turn, meets the needs of all customers.
Without ever lowering its success profile, Beni Room's new space is located in the Golden Mile of Madrid, on Lagasca Calle 25, and becomes the third physical point of sale of the brand.The previous ones are located on Piedmonte street and in the Arturo Soria Plaza Shopping Center.
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This new boutique, the work of the VG Living Interior design, is a sophisticated space of pink tones related to the brand's philosophy, in which the new trends in decoration are present in a very relaxed way.In the store you can find clothes and accessories of international signatures such as Ralph Lauren, Iro, Mioh or Sophie and Lucie, among others, in addition to their own collection, which already triumphs among its most faithful customers.
Today, Beatriz Nicolás's business line is a consolidated company that already plans the opening of three more stores for 2022 and four by 2023, setting as a goal to have 10 physical stores in Spain, being Madrid, Bilbao, Málaga, Valencia and Palma deMallorca preferred destinations for new inaugurations.
The founder of the firm, Beatriz Nicolás, studied Marketing Directorate and her experience is responsible for the Beers Group Diamond Promotion Center and continues as communication director of the Spanish Jewelry Brand Carrera y Carrera, where she later developed the work ofInternational Marketing Director.In 2008 and, along with her then husband José Yusty, opens the first multi -brand store, then called Benny Room.It is not until 2015, when Beatriz Nicolás found his own Boutique Beni Room boutique.