We talked to Silvia Tcherassi, the Colombian designer who has captivated Rania de Jordan and Olympia de Greece

With garments in striking colors and a very sophisticated proposal, Silvia Tcherassi has managed to captivate important figures of the show and royalty.Queen Rania de Jordan, Olympia de Greece, Máxima de Holland and Dua Lipa are just some of the women who have taken the garments of the Colombian designer.

With more than 20 years of experience in the industry, the brand has always been very clear about its values: each of the garments must be created thinking of an elegant woman effortlessly, without any claim and for which luxury is a coincidence.The above, as if describing the designer, is the reflection of an entire life dedicated to fashion and interior design.

The creator Barranquillera took her first steps in the fashion design being a girl, “since I was little I loved playing in my mother's closet, who had a huge mirror, I measured all my mother's clothes and my father's shirts.While my friends played the dolls, I dedicated myself to exploring with my parents' clothes and adapting to my body, ”says Silvia Tcherassi to Vanity Fair.At the beginning of her, her mother's business was key, a creation workshop in which she began to discover the universe of preparation.

His collections are presented in the framework of Paris Fashion Week several years ago and for three seasons he was invited by the Nazione della Italian fashion camera to parade in Milan.In 2004 she received the official distinction of arts and letters orders one of the highest honors in France.

The brand has seven official stores around the world, distributed in cities such as Madrid, Miami or Cartagena.Since 2016, it is possible to find brand garments in retails such as Saks Fifth Avenue, Harvey Nichols or Harrods.While in the digital business they have a presence in retails such as Net-A-Porter or Operandi fashion.As of June 6, they will also be part of the range of brands offered by Bergdorf Goodman in New York.

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All sales success has also been reflected in a strong relationship with women of world royalty and stories around these unexpected meetings.An example of this was the casual encounter at a state dinner in Bogotá, in July 2001, between the Colombian and Queen Consort of Jordan.The approach aroused the monarch's interest in the homonymous brand garments of the designer.

Another of the anecdotes shared by Tcherassi was the unexpected request of the Raghadan Palace of Amán of five specific looks of the 2018 autumn-winter collection. Apparently, Queen Rania de Jordan had carefully analyzed the collection and each of its garments to makeYour selection."In the most surprising way, one day in our Miami offices we received a request from the Royal House, directly from the queen, requesting specific looks from the past autumn collection. There were five special looks, it is seen that she alreadyShe had studied the collection because it was exactly what she wanted "recalls Tcherassi.

Among your businesses are hotels.She owns a boutique hotel in Cartagena in which fashion plays an essential role."I call the rooms by the name of the fabrics that I like the most, they are all decorated with the fabrics of the best quality and many elements of fashion. What I did there was to transfer all the elements of the fashion world to decoration"It tells us.

It is only necessary to enter her Instagram account to see as names such as Amaia Salamanca, the Brazilian blogger Camila Coelho, pop singer Dua Lipa, actress Gal Gadot or JLo have taken garments with the designer's seal.While Royals's list includes Maria Olympia de Greece, Princess Tatiana de Grecia and Máxima de Holland has one of her Wayuu backpacks.For Silvia Tcherassi it would be a dream that women like Queen Letizia, Meghan Markle, Princess María Isabel de Denmark or Nicole Kidman take some of her creations.