Adolfo Domínguez receives a gold at the 2020 National Creativity Awards for his 'Old Clothes' campaign

A reflection on the excessive consumption of clothing is the origin of Adolfo Domínguez's 'Old Clothes' campaign. A project with which the Galician businessman tries to launch a message of sustainability and pause in the industry.

A commitment to the durability of garments and permanent quality that has been awarded one of the six gold medals in the Ideas category at the 2020 National Creativity Awards. The award decision was made on October 10 in San Sebastián, in an event that mixed the virtual format with some physical presence and that was organized by the Club de Creativos and Facebook.

Although this is not the first award received by the businessman, since he was also awarded in 2019 with the National Fashion Design Award by the Ministry of Education, Culture and Sports as a tribute to his entire career in the world of fashion. .

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'Old Clothes' follows in the footsteps of other green projects, such as 'Piensa. Then buy' or "Be older", the latter winner of the Grand Prize of the National Creativity Awards in 2019, which also revolved around this environmental problem.

Adolfo Dominguez

The creator of 'The wrinkle is beautiful', which was introduced for the first time in the world of remnants and patterns in 1973, is one of the most important figures in the national fashion sector and has managed to bring the stitch made in Spain through of the world. The classic, minimalist and sophisticated style that characterizes it is maintained season after season, and is reinvented with better materials and awareness campaigns.

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'Old Clothes' is one of the most special initiatives of the Galician firm, as it includes 29 designs donated by clients of Adolfo Domínguez who keep garments from collections up to 40 years old in their wardrobes. A way to demonstrate that if a garment is made with quality and a vision of durability, it can remain intact over time.

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Caring for the environment and ethical textile production have been essential in the firm's latest proposals. Domínguez was in contact with environmental movements during his studies in Paris and London, a philosophy that has accompanied him over time and is reflected in his work.

Now, it is his daughter Adriana Domínguez who takes over as president of the company, to continue creating collections full of elegance and temporary garments.

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