Balenciaga designs a clothing line for the Fornite video game

  • By:karen-millen

11

02/2023

Thus, according to a statement, within the "Atuendos" option, a new set entitled "Balenciaga style" will allow redefining the image of aus, Ramírez, Caballero and Llorona, four of the favorite avatars of the players of this Epic star productGames.

"Our alliance with Epic, in fact, did not start with Fortnite," said Demna Gvasalia, artistic director in Balenciaga, in statements collected in the press release, in which he remembers that the firm already created a first video game, "afterworld", to release your autumn collection of 2021.

The collaboration will include a new series of "Fortnite" physical clothing for the stores of the fashion company, with caps and sweatshirts inspired by the point of interest within the game, "Mercantile Metropolis".

Balenciaga diseña una línea de ropa para el videojuego de Fornite

"Personal expression is one of the things of 'Fortnite' something so unique and there could not be a better first ally in the fashion world than Balenciaga, to bring its authentic designs and avant -garde culture to millions of players throughout theWorld, "said Adam Sussman, president of Epic Games, in statements collected in a press release.

Balenciaga is not the only luxury firm that has opted in recent times to enter the field of video games.Thus, last February Gucci made public an agreement with "Animal Crossing: New Horizons", for which he created content with his eclectic universe and the distinctive aesthetics of the firm.

Balenciaga designs a clothing line for the Fornite video game
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