Dior has presented its new perfume in Paris, a lighter and more floral version of the mythical Miss Dior launched for the first time in 1947 by the founder of the maison, at a Fashion Week where the firm has also introduced a spa salon in the capital French.
"We bet that today Christian Dior would have given Miss Dior a luminous role, that of waking us all up to the beauty of the world around us," the brand said in a statement during the presentation of the perfume, which took place on Avenue Montaigne. , next to the brand's original headquarters.
The perfume is a creation by François Demachy who has added a touch of iris and peonies to the base of roses, and was presented at a cocktail party attended by models such as Coco Rochas or the German influencer Veronika Heilbrunner, among other local celebrities.
Dior, which had also revealed its spring-summer 2022 prêt-à-porter collection on Tuesday, recreating the world of games of months and sixties geometries, also inaugurated its brand's spa this week inside the new luxury hotel Cheval Blanc Paris , and belonging, like the brand, to the LVMH conglomerate.
It has six treatment suites and a spectacular swimming pool, with which it promises to offer the client a "unique experience", both physical and emotional.
It is the first collaboration between Dior and Cheval Blanc, which is also present in Courchevel or Maldives and is going to open a new store in London.
"Why Dior at Cheval Blanc Paris? Because Cheval Blanc has incredible, human values, and more than choosing a brand, we wanted to choose a person who embodies these values of well-being and of wanting to make people happy and beautiful, and that person it could not be other than Dior", points out the head of Development and Activities for Cheval Blanc, Sophie Levy Kraemer.
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