Zalando celebrates a second-hand fashion year 'Drama-Free'

-Zalando celebrates a second-hand fashion year 'Drama-Free' with a campaign dedicated to launching iconic celebrity styles

- Zalando launches the second-hand campaign 'Drama-Free' to celebrate the first anniversary of its second-hand category

- Zalando's second hand supply combines a more sustainable purchase and an inspiring fashion with all Zalando's comfort.

Berlin, September 15, 2021 / PRNewswire / -

See Pelichequí / Imagesaquí / YouTubeaquí

Second hand infographic here

Zalando, the leading platform in Europe for fashion and lifestyle, launches its Pre-Owned Drama-Free campaign, to celebrate the first anniversary of its second-hand category that allows customers to find unique articles and redeem their existing garmentsthrough a comfortable digital experience.

The campaign comes alive through three hero films (Veraquí), directed by Poralice Maitié and starring the sensation of Tiktoklubalin, the award -winning singer Camille Lelloulay the Italian dancer Valentina Vernia.

Launched today, the Marketing 'Drama-Free' Marketing initiative offers a campaign that includes public relations, influencer and social media and an ATL campaign in twelve markets, including Ireland, Italy and Spain.The TVC - directed by Alice Moitié - is inspired by the challenges and "dramas" of the day -to -day.The same delivery and return conditions, together with simple payment methods, guaranteed quality articles and a fluid digital experience, contribute to an elevated second -hand fashion experience, combined with comfort without dramas.

To commemorate the first anniversary, a group of front -row actors contribute to the exclusive and novel range of second -hand products found in Zalando, exchanging a limited number of iconic costumes, which fans can acquire on the site.Among the actors, who are not oblivious to the drama, are the actor of the moment, Omar Rudberg, the actress and singer, Julia Wieniawa, the actress and activist LGBTQA+, Lola Rodríguez, and the Italian actor, Pietro Turano.The collection of famous items will go on sale on September 27, and fans can follow the links in Zalando's social channels to buy the original looks of their heroes.

"Second -hand products play a fundamental role in our way to be the starting point of fashion," says Torben Hansen, vice president of Zalando."In the last year, we have received very positive comments about our second -hand category: customers enjoy the high level of comfort and convenience we offer. That is why we have put our comfort proposal at the center of our last second -hand campaign."Free drama" represents what our second -hand experience is: connect the fun of fashion purchases, freshness and self -expression with a more sustainable fashion consumption and unique comfort. "

Natalie Wills, Marketing director in Zalando, said "Pre-Owned Drama-Free" marks the next passage of Zalando Pre-Owned offer.With the campaign we want to show how Zalando Pre-Owned combines curiosity and uniqueness of fashion purchases, along with more sustainable practices.With all this in mind, it has never been so easy to buy or sell second -hand fashion.We hope that our campaign shows the ways in which Zalando Pre-Owned can help our clients clear and renew their cabinets, while increasing the prominence of second-hand clothes in the fashion industry "

Visit Zalando Second hand: https: //www.zalando.ie/campaigns/pre-owned-drama-free-w/

#Zalandopreowned

For more information about Zalando Pre-Owned, read our Pyraquí section

Notes to editors:

About Zalando:

Zalando (https://corporarate.zalando.com) is the leading online platform in Europe for fashion and lifestyle.Founded in Berlin in 2008, we carried the fashion from head to toe about 45 million active customers in 23 markets, offering clothing, footwear, accessories and beauty.The assortment of international brands covers from world fame names to local brands.Our platform is a unique fashion destination for inspiration, innovation and interaction.As the most modern technology company in Europe, we strive to find digital solutions for every aspect of the fashion trip: for our customers, partners and all valuable actors in the history of Zalando.Our vision is to be the starting point of fashion and a sustainable platform with a positive net impact on people and the planet.

www.zalando.com

Instagram: @zalando @zalando_beauty @zalando_man

About Kolle Rebbe:

The "Pre-Owned" campaign was held in collaboration with the Kolle Rebbe creative agency.For more than 25 years, Kolle Rebbe is one of the most creative communication agencies in Germany, where strategists, creatives and specialists from all disciplines develop integrated communication solutions beyond the media and borders of the countries.280 people from 20 countries also invent original products and support emerging companies in the center of the emblematic Speicherstadt of Hamburg.Kolle Rebbe is part of Accenture Interactive, the world's largest digital agency, since 2018.

preowned@smarts.engly

Video -https: //www.youtube.com/watch? V = Qy20ac7kuc4 Infograph/Zalando_Valentina_vernia.jpg photo -https: //mma.prnewswire.com/media/1612957/zalando_camille_lellouche.jpg Photo -Https: //mma.prnewswire.com/media/1612958/zalando_lubalin.jpg.jpg.JPG