Nike buys virtual sneakers to sell in metovers

Nike buys virtual sneakers to sell in metovers.The virtual company of RTFKT shoes went to Nike, which seeks to quickly expand its presence in the "metaverso".

Nike Virtual Sneakers

Last month, Nike became one of the first major brands to enter the shared virtual world that won prominence after Facebook recently renamed Meta Platforms (FB).

En tales entornos basados ​​en blockchain, los usuarios pueden comprar terrenos virtuales y otros activos digitales, como ropa para avatares, en forma de un activo criptográfico llamado token no fungible (NFT).

Formed in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT also makes collectibles and NFT memes, according to its website.

@lulabaa Same, I Learned How To Cook Hamburgers and Hot Dogs On The Stove Though: 3, Along with A Few Other Simple Things.

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"This acquisition is another step that accelerates Nike's digital transformation and allows usrelease.

With this Nike movement it becomes the largest sports equipment manufacturer in the European Union.

At the end of October, Nike submitted a patent application for the name, the logo like a swoosh and the slogan do it.- For online use and in virtual worlds online.The presentation was accompanied by the publication of two jobs for the position of designer of virtual materials, suggesting that the sports firm was preparing to lay the foundations for its entrance to the metach.

Ecosystem

Finally, RTFKT's new acquisition confirms Nike's interest in operating in this ecosystem.

The purchase of RTFKT by Nike will help the company to deliver the next generation of collection items that combine culture and game.John Donahoe, president and executive director of Nike, says that the movement accelerates the desired digital transformation: "Our plan is to invest in the RTFKT brand, serve and develop its innovative and creative community and expand the fingerprint".

On the other side of the world, the German sportswear Adidas has announced his entry into metoverso after associating with NFT companies, as well as Bored Ape Yacht Club, G-Money Nft and Punks Comic.

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