Mastercard has just distanced itself from Neymar by canceling an ad campaign featuring the Brazilian star, who has been accused of rape. "We have a series of marketing actions planned for the duration of the competition, we have decided to stop all activations that include the ambassador, as long as the problem is not resolved," the brand said in a statement.
Mastercard is the first brand to suspend its collaboration with the Brazilian soccer player, since the complaint filed last Friday by a young woman in Brazil.
Another of Neymar's sponsors, Nike, announced in a statement that it was "very concerned" about the case and would "continue to monitor the situation closely." In 2011, Neymar signed an 11-year contract with the American manufacturer of sports equipment for 1 million dollars (about 890,000 euros) a year.
According to Forbes magazine, Neymar earns around €80 million a year, including €15 million from his endorsement deals. This rape allegation could reduce his revenue if the brands ultimately end their collaboration with Neymar for fear of a negative impact on his image. In fact, Neymar has 34 other sponsors associated with his name: clothing brands, fast food, cars or beer.
His latest sponsorship, formalized on April 25, is with the perfume brand Diesel (belonging to the L'Oreal group). Neymar is an ambassador for the brand and has a perfume with his effigy, baptized as The Spirit of the Brave, which he himself created with the teams of renowned perfumer Carlos Benaïm.
These are the other 35 sponsors who could also distance themselves from the Brazilian star, according to the list compiled by The Sun and presented in alphabetical order:
AB InBev
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